Have you ever stopped and realised that you’re actually sabotaging your own business? It’s not a happy sensation by any means - knowing that you are your own worst enemy or having one of those "doh!" moments!
However, if you know what the warning signs for this type of self-sabotage are, you can prevent it from happening, right? So let’s go over some of the different ways that you can ruin an online business.
Okay, a cold truth about an online business is that you will never be able to sell to everyone on the planet. However, that does not stop a lot of companies from trying to do just that. They set out to make sure that they have the broadest audience possible and then fail when it comes to targeting the customer. If you want to succeed, and we mean properly achieve, then you must focus on your, very specific, type of customers!
You’ve got to keep an eye on your business at all times. You need to know what it is doing, how it is behaving, and what and how it needs to improve. Analytics, interactions and overall hits - these are all essential things that you need to keep a finger on to make sure you succeed. Ignoring your business stats and continuing without a focused plan? Bit of the Ostrich syndrome (head in the sand)? That’s how you mess up - don’t do it!
So, imagine this for a second. You get to the checkout of a site, and it’s just maddeningly confusing to pay. You want the item, but you have to navigate through half a dozen different screens and put your details in three times. No. That’s not going to go down well at all, so don’t let it happen to you! It’s one of the fastest ways to sabotage your business, so try and avoid it where you can.
Time after time, you see people who treat their online business like it’s not in the real world. It’s the wrong attitude for making the most out of your enterprise. As a rule, you should take your online business just as seriously as if you were someone who was opening a bricks and mortar store in a busy shopping mall. It’ll help put your business in context, keep you focused on your customer experience and will make sure that you continue to put the right business mindset and emphasis on your business as possible.
Overall, these are just a few of the different things that you should avoid if you don’t want to ruin your business. An online business can be an incredible way to earn a living without having to invest in a physical premises, but the temptations of the online world and a dilution of focus can lead many astray. When in doubt, always follow your game plan and get an experienced business coach to help keep you on track. Treat your customers right, keep your vision simple, and remember that you can’t do everything yourself! It’ll be a lot easier to stick in your specific types of customers, than to try and appeal to everyone.