Over the last few decades we have worked with such a variety of businesses and entrepreneurs at every stage of success. Discover our 5 real life lessons about growing a business:
As the famous saying goes, ‘Rome wasn’t built in a day’ and this is important to remember when growing a business. What you are doing is embarking on an incredible journey that will be exciting, thrilling but also challenging and you will hit many speed bumps on the way.
Just because something isn’t happening over night, it doesn’t mean you should give up on it. Just stick with it! You will get there.
Starting your own business is one of the hardest things you can do. But the world of entrepreneurship can also be very rewarding, it just takes time.
Success doesn’t come over night, you have to put in hours, weeks, months of hard work before you reap the rewards. Even if you feel like giving up, stay strong and keep going. Even Bill Gates believes in Malcolm Gladwell’s ’10,000 hour’ rule, in which it’s stated that you have to put in 10,000 hours of practise into something to become successful. This doesn’t need to be literal; but you do need to put in plenty of hours to build up a business from the ground.
The key to success is being able to market well to your audience and get to know them. There are many tools out there that you can use to get to know and understand your customer.
A fantastic one is Facebook Insights, which allows you to put in your audience’s main statistics. Then you are able to discover what pages they have liked on Facebook, allowing a little insight into their likes, which in turn helps you to plan your advertising and marketing better.
Getting customer feedback from surveys is also a great idea. Keep communication with your audience and customers open and frequently try to find different ways to get to know them better so you can plan your marketing accordingly.
There is no point doing the opposite to what your audience wants, even if you think you have a great idea. Try to find a product and service and a way of delivering that, which fills a need or desire your clients have.
Businesses are always constantly evolving. It’s important to keep your mind open and don’t be set on the future you thought you had for it. You have to adapt to your customer’s needs and wants, to the current economical climate and financial situations.
Just because your business is always changing, doesn’t mean this is a bad thing. Sometimes unexpected turns make way for amazing opportunities, which create a new pathway for your journey.
As long as you always remember your mission and values and keep these in mind with decision-making, it doesn’t matter if other aspects of the business are changed. You can change pathways on this journey, but as long as you end up with a successful end goal.
Your business can become your heart and soul and be all consuming. This isn’t a bad thing, as long as what you’re doing is a passion of yours and that you enjoy it. Don’t mistake a hobby for your passion. You need to want to eat, breathe and sleep your passion project, not just pick it up as and when you choose to.
The road to success can be a bumpy journey. Break down your goals into smaller sustainable targets and stay motivated to achieve these one at a time. By breaking down your targets, you feel less overwhelmed, more focused on the end goal and you just have to keep that dream in your mind. It will definitely be worth it in the end.