What is an influencer? In the modern world, being a good marketer is not just about having the marketing skills or knowhow to generate sales but also understanding the fact that making ecommerce sales is all about influencers.
Put simply, an influencer is a person who has the power to drive people’s purchase decisions due to their knowledge, authority, position and relationship with the target audience.
An influencer has a strong following in his/her chosen niche, which they actively engage with on a regular basis. The size of their following essentially depends on how large the niche is.
Knowing how to find the top influencers in your industry is a crucial first step toward growing the business through influencer marketing.
You need to determine who your target audience is. You probably know this already through your marketing efforts, so now you must delve deeper into your audience’s interests so that you can find out who they are following. To find your social media influencers, you need to make sure that they are also targeting the same audience.
Even though there are many tools such as Buzzstream and Hey Influencers, that help you find social media influencers, one of the best ways to track them down is to take advice on who the current trending influencers are and discuss these with your Agency, or at social media training workshops, and along with social media courses chat to top industry experts in your field.
According to a leading influencer marketing platform, social media influencers who have between 500,000 and 1 million followers across their respective social media accounts expect to get paid $5,000-$10,000 for a single post.
On Instagram, for instance, an influencer with 1,000 followers may charge $10 per post or $750 per 1,000 engagement or $1,000 per 100,000 engagement. On YouTube, you may be asked to pay about $2,000 per 100,000 engagement.
However, you don’t have to forge a path to them directly as zeroing in on the micro-influencers first can be a strategically more cost-effect way to get to the “big fish”. We’ll discuss that in just a moment.
Here are examples of some of the top social media influencers captivating and mesmerising their audiences across Facebook, Twitter, Instagram and YouTube:
We recommend following this simple rule of thumb: find the micro influencers – social media users who have significantly smaller but a considerably more engaging following than their macro-influencer counterparts.
This can be accomplished through a variety of methods including social listening. Start by following accounts relevant to your Industry or Product specialism. Get to notice who is commenting, who is generating responses and who creates or starts to form opinons in the group. These are likely to be the micro-influencers. To better understand how to find your ideal micro influencer, opt for social media training workshops, marketing courses and learn digital marketing first-hand from industry leading experts.
As long as you know what an influencer is and how to find the right one for your brand, you can take the business to new heights. Coupled that with the right market courses and social media training – you’re ready to go!